Tag: Contemporary art criticism

Why People Hate Contemporary Art: This One Makes Me Sick

San Antonio museum of art, contemporary art galleries

Why contemporary art sucks

Have you visited a contemporary art museum lately? Over the summer and early fall of 2025, I toured at least eight such museums and galleries across Florida, Massachusetts, and Texas. For years, I’ve harbored a quiet skepticism toward certain trends in contemporary art, but these recent visits finally broke the camel’s back. I can no longer stand by and watch this fakery unfold. Complaining about budget cuts, directors and curators continue to flood vast, often exorbitantly expensive contemporary art museum spaces with mediocre pieces masquerading as “abstract” art in joined art museum corruption schemes. Visitors murmur that they “don’t understand it,” but lacking a better label for this nonsense, they settle for uneasy silence while staring at what feels like horrible art. No one wants to be offensive or uninformed by voicing their judgment, but if we all stay quiet, who will call out this travesty? The first step toward any kind of change is refusing to pretend this is normal and participating in contemporary art debate.

Blanton Museum of Art, Austin, contemporary art horror

Here is why people hate contemporary art. I can give you one particularly striking moment at the contemporary art gallery in Harvard’s museum. Frustrated by the parade of ugly pieces in empty rooms, I started snapping photos—not out of admiration, but as evidence of the art world’s fakery. A woman nearby approached me with irritation. “What could be so interesting about this abstract stuff?” she asked. “It doesn’t speak to me at all!” When I explained that I was documenting the mediocrity rather than celebrating it, her expression shifted from annoyance to visible relief. It’s a common plight: the fear of appearing culturally illiterate keeps us all compliant. Yet, by normalizing this soulless art, we’re eroding our inner life, perception, and reality. We owe it to ourselves—to speak up.

At its core, beauty is a harmonious blend of shape, line, color, and form that delights the aesthetic senses, particularly the eye. As Professor Paul Monson puts it in one of his videos on YouTube, “The purpose of beauty isn’t subjective. Its purpose is to bring us back into unity with the divine.” If we accept this flood of so-called art without question, we’re forced to reevaluate our very notions of beauty, emotion, and aesthetics. What happens when the divine feels more like a demolition site?

True Art is the expression of human highly creative skill, imagination, and vision in a visual form such as painting, drawing, sculpture, or multi-media installation producing works to be appreciated primarily for their emotional beauty and power. These works gain prominence and value not just for their technical skills but for feelings and raw power they evoke. Art is a test of empathy. It invites us to peer into the artist’s inner world, experiencing emotions and perspectives we might otherwise never encounter or express. Powerful art is a reflection of our inner life, soul, and aspirations. Through this beautiful visual story, we connect to the Divine without words.

Scroll through Instagram, and you’ll find an abundance of genuine creativity that captures the human spirit in ways that feel pure, emotional, and authentic. Why, then, do our contemporary art museums prioritize this horror-show alternative? People deserve better; they deserve art that uplifts rather than repels.

Let’s not ignore the issue of corruption propping this up. Galleries and museums operate like gated enclaves, where insiders peddle subpar work under the guise of innovation, while outsiders remain too intimidated to protest. I’m exhausted by it all—this soulless occupation of sacred spaces. Why shell out $22 for a ticket to endure it? And taking the family? Dropping $60–$80 for an afternoon of bewilderment? Most wouldn’t do it, and who can blame them?

Woman Reading a Letter, Johannes Vermeer, c. 1663
Woman Reading a Letter, Johannes Vermeer, c. 1663, oil on canvas, h 46.5cm × w 39cm × d 6.5cm
Rijksmuseum: Vermeer’ galleries full of people as opposed to contemporary art galleries nonsense

Consider the Rijksmuseum in Amsterdam, where galleries brim with admirers lost in the soft glow of Vermeer’s masterpieces—crowds drawn to the emotional depth and technical brilliance of the artist. Now picture the echoing voids of empty contemporary galleries: sterile expanses begging for occupancy but repelling it. This isn’t a coincidence; it feels deliberate, a subtle ploy to divert us from “real” art toward hollow expressions that starve the soul. When we’re robbed of inspiration, beauty, and emotion, we grow numb. Empathy withers, thoughtfulness fades, and sincerity erodes. In a desensitized world, we interact with others not as fellow neighbors, but as distant shadows—less connected, less alive, and less human.

Of course, some might dismiss me as overly critical or simply “not getting it.” Contemporary art criticism isn’t as common as we may think. But here’s the truth: we all grasp art’s essence on an intuitive level. No amount of intellectual posturing or institutional gatekeeping can brainwash us out of that primal knowing. Beauty moves us because it’s universal; ugliness repels for the same reason. Dismissing honest critique as ignorance only heightens the problem.

The Menil collection, Artist: Cy Twombly, Houston

We crave positive change in our lives, yet we often defer it to others, shying away from possible problems and outcomes. Perhaps it’s time to apply that energy here. I think director-curator’ selections must be questioned when they present this ‘abstract art’ to us in art museums. The installed shows must be rated. Organizers can be fired on occasion. Audiences have already voted with their feet, boycotting these venues as a drain on their resources. The result? Perpetually empty contemporary art spaces existing for themselves. Art museums, ever pragmatic, often sustain themselves through lavish donations or endowments, so low foot traffic barely registers. But if not for visitors, then for whom is this spectacle staged? A self-congratulatory echo chamber for the elite pampering prices for famous contemporary art they already own to resell in the future?

Would you like to see some bad art in Naples? This is the “Minor Tragedy” in the Venetian Village. Michelangelo would turn upside down in his grave seeing this sculpture.

The numbers don't lie: While the global art market hit $68 billion in 2025—fueled by emerging digital trends and younger collectors—contemporary segments saw a 15% dip in foot traffic at major museums, with "woke fatigue" cited as a factor in post-exhibit surveys. 

The Fraud of Modern Art: Why People Hate Contemporary Art

“Enamoramiento” by Jose Luis Rivera-Barrera (American, born 1946), Latin American Art, Date1985, Mesquite, 34 1/2 in. (87.6 cm); w. 45 in. (114.3 cm); d. 132 in. (335.3 cm). San Antonio Museum of Art, purchased with funds provided by the Robert J. and Helen C. Kleberg Foundation

With my frustration of wandering through vast modern and contemporary art galleries, staring at soulless contemporary art, let’s dig deeper into this modern art controversy—the outright fraud. Here is why contemporary art sucks for so many. It’s not just about bad taste; it’s a systemic betrayal of what art should be. I’d like to look at the key characteristics of true art, expose the cultural extinction it’s causing, and demand better work from contemporary art museums that flood us with abstract art horror and soulless art installations.

Contemporary Art Galleries in the Museum of Fine Art, St. Pete.

Timeless Principles of Real Art

In essence, art is a deliberate act judged by timeless principles:

  • Does it evoke any kind of emotion that pulls you into the artist’s raw inner world?
  • Is it inspiring? Great pieces don’t just hang on walls; they bring so much inspiration, you want to create something new in your life. You feel alive.
  • How difficult is it for the artist to create and recreate? True mastery demands sweat—years of honing vision, style, subject, color, point of view, composition, and material into something irreplaceable.
  • Is it thoughtful?
  • What’s so innovative about the piece? Innovation isn’t chaos; it’s a fresh take on beauty in art that honors aesthetics in traditional art without descending into gimmicks.
  • Quality? Uncompromising craftsmanship that withstands scrutiny.
  • And finally, is it something to be admired?

Contrast this with the best vs. worst contemporary art flooding our feeds and museums. The worst? Talentless voids peddled as “edgy.” The best? Evocative art that blends traditional vs. contemporary art seamlessly, proving innovation can coexist with soul. A good example of innovative, contemporary art is Studio Drift.

Studio Drift: Pioneers of Kinetic Nature-Tech Art

Studio Drift (often stylized as DRIFT) is an Amsterdam-based multidisciplinary art and design collective founded in 2007 by Dutch artists Lonneke Gordijn (1980) and Ralph Nauta (1978) . With a multidisciplinary team of 45 collaborators, they specialize in experiential sculptures, kinetic installations, and performances that fuse technology with natural phenomena, aiming to reveal hidden properties of the Earth, connecting us to nature and each other.

Their work often employs biomimicry—mimicking biological processes like flocking birds or flowing water—through mechanics, light, and sound, creating immersive, poetic experiences that evoke wonder, transience, and emotional resonance on a grand scale. Signature projects include The Shylight, and large-scale public works like drone swarms simulating starling flight, blending sculpture with digital motion for meditative, audience-engaging art.

Rijksmuseum in Amsterdam, Shylight, Studio Drift, Veronica Winters art blog

Shylight: Their Iconic Installation at the Rijksmuseum

One of Studio Drift’s most celebrated works, Shylight (2014), is a permanent kinetic lighting installation acquired by the Rijksmuseum in Amsterdam in 2014 and installed in the museum’s ornate 18th-century room. Comprising five large, suspended silk-covered mechanical sculptures resembling oversized flowers or chrysalises, the piece dramatically unfolds and retracts in a choreographed cycle: petals bloom open to reveal glowing, illuminated cores, then gracefully close, mimicking the natural lifecycle of growth, fragility, and renewal. Powered by hidden mechanics and soft LED lighting, it creates a mesmerizing interplay of light and shadow against the room’s historical grandeur, symbolizing the harmony between organic beauty and technological precision. Visitors often describe it as a “performative light ballet,” evoking quiet awe and serving as a modern counterpoint to the museum’s classical masterpieces— a testament to Drift’s idea of re-enchanting everyday spaces with nature’s fragile beauty and elegance.

Harvard museum, contemporary art galleries

Cultural Extinction: How Modernity Killed Skillful Art

Blanton Museum of Art, Austin, contemporary art galleries

Modernity didn’t just evolve art—it purposefully murdered emotional and skillful art, replacing it with fake admiration and art museum corruption. Often inspired by Duchamp’s presentation of an everyday, mass-produced objects named a “readymade,” became an icon and a call to aspire to in art selections. Consider a museum purchase of Patrick Martinez, Jaguar Guardian, 2024 as an example of this notion.

Patrick Martinez, American, born 1980, Jaguar Guardian, 2024, Stucco, neon, mean streak, ceramic, acrylic paint, spray paint, latex house paint, banner tarp, rope, stucco patch, ceramic tile, tile adhesive on panel, 60 × 120 × 5 in. (152.4 × 304.8 × 12.7 cm), San Antonio Museum of Art, purchased with The Brown Foundation Contemporary Art Acquisition Fund

So many talented contemporary artists are left to perish in obscurity, while corruption in modern art museums elevates the mediocre. Contemporary art criticism often tiptoes around this, but let’s say it: our society needs to wake up and demand good art from museum curators, critics, art influencers, directors, and gallery owners. Why people hate contemporary art boils down to this betrayal—talentless works promoted as great, while genuine creators sink into poverty, desperately honing their craft just to scrape by.

Who are these fake artists? They’re money-making machines, thriving on social savvy, connections, and business acumen, not raw talent. Real artists see and feel profoundly, translating the ineffable into highly-skilled Art in ways no one else can. We wouldn’t tolerate fake musicians butchering melodies or fake ballerinas stumbling through routines—yet we pretend to admire horrible art in contemporary art institutions. Where did aesthetics, art history, and taste go? Vanished in the haze of Duchamp’s urinal, that 1917 stunt declaring anything “art.” Perhaps when we weave these parameters into daily conversations—debating the emotional power of art over some soulless contemporary art—we’ll see fewer ugly sculptures and paintings hyped as masterpieces. How many more fools will fall for the taped banana? It’s entertainment for the rich, an assault on real artists and adults alike.

Blanton Museum of Art, Austin, contemporary art galleries

Fast-forward to 2025, and the modern art controversy rages on with boundary-pushing stunts that feel less like innovation and more like desperate bids for relevance. For large-scale LEDs critiquing consumerism—check out Barbara Kruger’s immersive exhibition at the Guggenheim Museum Bilbao (June 24–November 9, 2025): https://www.guggenheim-bilbao.eus/en/exhibitions/barbara-kruger. It features text-overlay LEDs on everyday scenes, skewering power, identity, and consumer culture in giant, room-filling displays with text, letters, and messages. It’s neither terrible nor awe-inspiring…This type of art doesn’t feel like progress; it’s a pivot where “transformative dialogue” masks the loss of aesthetics, beauty, creativity, and the original purpose of art.

Ernesto Neto, Cópula, photo copyright: Erneseto Neto

In the Museum of Fine Arts Houston (MFAH), you’ll find visually empty contemporary art, some of which is in the Fiber Arts exhibits. For instance, Ernesto Neto’s “Cópula” is a Nylon stocking stretched, filled with lead beads, and hung by a rope against a white wall. How come stockings are art? Yet, it deserves space in this art museum (gallery 312), gifted by Martin and Rebecca Eisenberg. Another nylon marvel made by Senga Nengudi is a museum purchase! Titled “R.S.V.P. Reverie ‘Bow Leg”, this ‘sculpture’ is a torn and stretched stocking…Contemporary art sculptures like the Melanesian Venus by John Duff make me wonder why such excellent art museums waste resources on such ‘art’ that include storage space as well. A shocking amount of “artistry, vision, and creativity” on display inside the MFAH contemporary art galleries, although the museum has rich and diverse art collections overall, and definitely deserves your time and money!

Titled Satellite, a large outdoor sculpture by famous contemporary artist Simone Leigh, is also a museum purchase. This bronze is reminiscent of the African female body, featuring sagging breasts, thin legs, and a large, plate-shaped head without eyes and mouth. Although its purpose may be the nurturing of women, it doesn’t appear to be a highly inspirational and creative masterpiece. At least, not in my view. Perhaps, if we ask black women about this sculpture reminiscent of African masks, they’ll give you a different opinion.

Big Art Museums Face Big Spending Cuts due to political and ideological changes:

Contemporary art museums across Europe and the United States are wailing under the weight of impending government funding cuts in 2025 and beyond, a gut-punch to the arts sector that’s now amplified by a volatile political landscape. As detailed in a recent Artnet News report, institutions face a “seismic shift” in support: in the U.S., the Trump administration’s slashes to the National Endowment for the Arts and related bodies have already cost millions, with examples like the Japanese American National Museum losing $659,000 for resisting DEI content removals and the Smithsonian under scrutiny for “woke” exhibits. In Europe, Berlin’s cultural budget cratered by €130 million last year, while UK museums endure 14 years of austerity, prompting fears of reduced budgets at places like the Royal Academy, the National Gallery, and Tate. Experts warn of eroded autonomy—curators muzzled on politics, from Gaza stances to anti-DEI mandates—and urge pivots to private donors, admission fees, and relevance-building, though generational philanthropy gaps loom large. Shocking? Sure, but predictable—the arts are always the first to be cut. These public organizations, ostensibly for the people, must now confront their paper-thin mandate: while I oppose cutting jobs for dedicated researchers and staffers, this crisis screams for a reckoning. It’s time to ditch the special exhibitions’ fakery, peddling soulless conceptual dreck, and reclaim spaces that truly inspire the public. While art is essential to our mental health and deserves financial support, all these millions spent on grants, funds, and donations for art museums must be questioned to shake out the corruption, management, and ideology besieging contemporary art museums.

Seepage, El Anatsui (Anyako, Ghana, 1944–), Ghanaian, Africa, 2007, Aluminum and copper wire, Dimension: 123 1/2 x 194 in. (313.7 x 492.8 cm), Blanton Museum of Art, The University of Texas at Austin, Gift of Jeanne and Michael Klein.
Museum’s description:
“Seepage” is composed of thousands of flattened aluminum wrappers from Nigerian liquor bottle caps that the artist El Anatsui and his team of assistants tied together with twisted strands of copper wire. Its shimmering metal surface resembles a mosaic while its undulating form suggests a regal tapestry. The bold coloration and pattern also suggests traditional Kente textiles that are made by male weavers and traditionally used for religious and ceremonial occasions in Ghana, where Anatsui is from. Since 2002, Anatsui has been making these bottle-cap reliefs as a way of addressing the legacy of colonialism in Africa and the historic triangle trade, in which European countries imported alcohol into Africa in exchange for slaves, ivory, and gold. “Seepage” reminds us of the way that African people were treated as commodities or currency. This is one of very few double-sided bottle-cap works that Anatsui has ever made and the only one in a museum collection. This is the first time the Blanton Museum of Art, Austin has exhibited the red side of the relief.

One glaring flaw in these financial and staffing cuts is their indiscriminate, across-the-board approach: they disproportionately axe entry- and mid-level roles held by everyday workers, while sparing the lofty salaries of top directors and curators. Sure, some pruning feels essential—like a natural wildfire or flood that scorches the underbrush to pave the way for renewal—but others inflict lasting harm, gutting vital research, overburdening dedicated museum staff, and sidelining exhibitions that actually deserve the spotlight. Compounding the chaos, we Americans (and increasingly the world) frame every crisis in stark black-and-white binaries, laced with partisan politics, religious fervor, and cultural crusades. This polarization doesn’t just stall progress; it paralyzes art institutions, starves artists of support, burdens directors with impossible choices, and alienates the very public these spaces are meant to serve.

As famous photographer Sally Mann warned in her latest memoir, we’re entering a “new era of culture wars,” where police raids on “offensive” exhibits, like her own boundary-testing nudes pulled from a gallery in September. The Danbury Institute, a conservative Christian advocacy group, accused the museum of displaying “child pornography” in a December 2024 open letter. Backed by some local elected officials, they demanded the photographs be removed, according to the article on NPR. Some of her old pictures depicted her beautiful children half-nude. As a result, Sally Mann’s work has become sandwiched between current politics, trends, and ideology.

Mann’s work isn’t an isolated example. I think other famous artists are a lot more shocking. Chris Burden, Chris Ofili, Damien Hirst, Maurizio Cattelan, Robert Mapplethorpe, Tracey Emin, and Marina Abramović, of course. Famous controversial artists are symptoms of a system where politics, ugliness, and corruption warp the art market. How many more shocking art installations or performances must we endure before we demand pieces that evoke beautiful emotion, not shock value?

While art reflects culture and drives social change, installed ideology on art of any party isn’t fruitful in the long run. However, politics has always played a role in the arts. For example, Roman art modernized classical Greek art by adding real faces of contemporary politicians and the wealthy to classical ideals. The Italian Renaissance saw a rise of humanism expressed in realistic portraiture and sculpture, supported by the Medici’s, the Pope, and alike. This 19th century Russian art movement responded to social inequality that wasn’t supported by the government directly. While the Soviet Art was a pure creation of the government’s ideology: the Soviets supported artists and art organizations heavily to create mass propaganda across a vast country landscape, which is quite similar to what we see today in the US.

A lot of contemporary art has lost its most sacred principle: the sense of beauty. There’s so much ugly, empty, talentless “art” that no one should endure—yet it’s curated into numerous museums of contemporary art, sold at exorbitant fairs, and defended in endless contemporary art debates.

frida kahlo art
Broken column by Frida Kahlo

I think public art museums should stop catering to weird trends and notions. Rather focus on contemporary art programming, incorporating people’s participation, surveys, and responses to past exhibitions as one of the options. Another option would be social media voting for possible future exhibits and artists. Personally, I’m tired of seeing endless Frida Kahlo exhibitions in art museums across the US (Visit Frida’s museum in Mexico). It seems the art museum management knows that people know one name, and they drag this brand name across the US to either make money or beat a dead cow. Instead, let’s enjoy art of so many underrated female artists who deserve to have a retrospective show, for instance Remedious Varo or Cecilia Beaux.

The solution for today’s art institutions’ crisis might be a different focus. Stop following the ideological trends to brainwash the public, and start aiming at timeless principles in art. This doesn’t mean showing ‘boring classics’. There are plenty of contemporary artists who push the boundaries, combine different art materials, and create mind-blowing art. Here are some examples from Context Art Miami 2023.

It’s an amazing trend to watch: artists once apprenticed for many years, training to capture beauty in every line, curve, and body, face indifference at best. Color, composition, originality, and anatomical knowledge weren’t optional for centuries of fine art. These principles crumbled under modernism, much like realism was crushed in the Middle Ages, only to come back in the Renaissance. America got taken over by the Abstract Expressionism for decades to drown in all forms of shocking performance, ugly installation, and soulless abstract ‘art.’ However, slowly but surely today we begin to witness a revival of realism—a quiet rebellion against traditional art beauty vs. modern emptiness. It’s just a start.

How to spot art market fraud in the contemporary art world

de la cruz collection 2018
De la Cruz collection, 2018, Miami.

Summary of Salaries in Art Museums and Institutions (2024-2025)

Salaries in the art museum sector vary widely by institution size, location, and role, with top-tier (large national museums like MoMA or the Met, budgets >$50M), mid-tier (medium-sized urban or state institutions, budgets $10-50M), and regional/small (local or rural museums, budgets <$10M) showing clear disparities. Data is drawn from 2024 BLS medians, Glassdoor/Zippia averages, AAMD surveys (2022 baseline, as 2025 full details are paywalled), and anecdotal Reddit transparency threads (2024).

Overall trends: Modest 3-5% increases from 2023; inflation outpaces raises in smaller institutions. Note: Figures are annual USD medians/averages; benefits add 20-30%. *The following data is compiled by Grok and I don’t know how accurate the numbers are…

RoleTop-Tier (e.g., NYC/SF)Mid-Tier (e.g., Midwest/South cities)Regional/Small (e.g., Rural/Southwest)
Director$300,000–$500,000+ (avg. $344k)$120,000–$200,000 (avg. $150k)$70,000–$120,000 (avg. $85k)
Curator$90,000–$150,000 (avg. $100k)$60,000–$90,000 (median $62k)$45,000–$70,000 (avg. $55k)
Staff (e.g., Registrar/Assistant)$60,000–$90,000 (avg. $75k)$45,000–$65,000 (avg. $55k)$35,000–$50,000 (avg. $42k)

Therefore, top-tier pay reflects high-stakes fundraising; regional roles often lack benefits. BLS notes 4% job growth to 2034, but turnover is high due to low pay in smaller venues. For 2025, expect 2-4% bumps amid budget pressures.

San Antonio Museum of Art, Contemporary Art Gallery, Larry Bell: improvisations. The renowned artist emerged from the Los Angeles art scene in the 1960s. He has dedicated his career to exploring themes of light and surface by transforming industrial materials into physical objects.

Comparison of Top Museum Directors’ Salaries: US vs. Europe (2024-2025)

To compare, I’ve selected comparable top-tier institutions in major cities, using total compensation where available (base + bonuses/perks). US figures are from IRS filings and surveys; European data is sparser due to privacy laws but drawn from public reports, job listings, and salary surveys. All converted to USD (approx. rates: £1=$1.30, €1=$1.09 as of Oct 2025). European salaries are generally lower (often 20-70% less for equivalents), reflecting public funding models, cost-of-living differences, and less emphasis on private-sector perks. Averages: US top ~$1.5M; Europe top ~$200k. *Compiled by Grok, so beware that the numbers might be off.

Region/CityMuseumDirectorTotal Compensation (USD)Year/Source Notes
US – New YorkMetropolitan Museum of ArtMax Hollein$1,602,4102024; base ~$1.33M + perks.
US – New YorkMuseum of Modern Art (MoMA)Glenn D. Lowry~$2,260,000Pre-2025; base $1.55M + $706k other.
US – Los AngelesLACMAMichael Govan$2,496,238FY2024; includes bonuses/housing.
US – Los AngelesJ. Paul Getty MuseumTimothy Potts~$1,100,0002023 baseline; stable trend.
US – DenverDenver Art MuseumChristoph Heinrich$409,3222024; base $340k + other.
US – Phoenix (AZ)Phoenix Art MuseumJeremy Mikolajczak$229,8812024; base pay.
Europe – LondonBritish Museum(Vacant/Interim)~$280,000 (£215,841)2024 job listing; paltry vs. US peers.
Europe – LondonNational GalleryGabriele Finaldi~$221,000 (£170,598)FY2024; basic salary, public sector.
Europe – LondonTate (Modern/Galleries)Nicholas Serota (or successor)~$140,000 (£108,046)2024 estimate; 29% above UK avg.
Europe – ParisLouvreLaurence des Cars~$103,000 (€94,369 avg. Paris)2025 avg. for Paris directors; specific not public, est. higher (~$150k-200k cap).
Europe – AmsterdamRijksmuseumTaco Dibbits~$100,000 (€91,509 avg.)2025 Netherlands avg.; bonus ~$12k.
Europe – Berlin




US – Chicago




US – Boston
Staatliche Museen zu Berlin




Art Institute of Chicago


Museum of Fine Arts, Boston
Hermann Parzinger (general dir.)


James Rondeau




Matthew Teitelbaum

~$110,000 (€101,059 avg.)

$1,009,815FY2023




$1,055,830
2025 Germany avg.; bonus ~$13k.









High-end US peers are far exceeding European equivalents due to private funding reliance. Gaps widen for mid-tier roles. Data limitations persist for Europe.

Conclusion: US directors at elite institutions command 5-10x higher pay, driven by private donations and market competition, while European roles (often civil service) emphasize stability over extravagance. Smaller/mid-tier gaps narrow (e.g., Denver vs. Rijksmuseum: $409k vs. $100k). Data limitations: Europe relies on averages due to less transparency. * These numbers are summarized by Grok.

Broken Obelisk by Barnett Newman, 1967, modern art in Houston

Innovation in a Crowded Art Museum Space: The High Bar for Today’s Artists

Mastering classical principles of beauty isn’t enough in the contemporary art world. There must be innovation or originality in the artist’s voice—a personal seal that sets it apart in this century. Inspired by giants like Michelangelo, Caravaggio, or Van Dyck, the great contemporary artist innovates beyond expectation, infusing personal sensitivity, aesthetic depth, and an innate sense of design steeped in art history. It’s a sky-high bar: influenced by the past, yet utterly different from everything done before him.

Kehinde Wiley, Leviathan Zodiac, Museum of Fine Arts, St. Pete, Veronica Winters art blog

Take Kehinde Wiley or Chuck Close as prime examples of famous contemporary artists. Wiley reimagines historical portraits with modern people of color, blending Renaissance grandeur with street-level grit—innovation that honors empathy in art without sacrificing beauty. It’s often cliche and almost grotesque, but vastly different from hyped modern art. Close’s hyper-detailed portraits, built from fragmented grids, turn the mundane face into a monumental puzzle, demanding we confront identity up close. These aren’t abstract art horrors; they’re thoughtful modern paintings that provoke and uplift, proving the best vs. worst contemporary art divide is wider than ever.

What can I say about the state of contemporary art? To be honest, a lot of it sucks, and many of us are just afraid to say it aloud. Why? Fear of looking stupid or uncultured, especially when sparring with famous art critics, directors, or curators. But there’s no standard left—post-Duchamp, anything qualifies as art. I wonder when real change will hit: when the public stops tolerating enormous, empty contemporary galleries stuffed with crappy installations, or when major art fairs quit peddling such “art” as famous, approved, or important. When will we end this pretense and encourage real talent in major venues? Only time will tell…

Art Palm Beach 2018

Auction Sales Comparison for Hot Contemporary Artists: 2020 vs. 2025

borghese gallery-sculpture of hirst
Bronze sculpture of the artist D. Hirst at villa Borghese gallery

Based on available data from auction reports (primarily post-2000 works, as this segment defines “contemporary” in key analyses like Hiscox), here’s a comparison of total auction sales for select hot contemporary artists in 2020 and 2024 (the latest full-year data for the 2025 reporting period). Note that 2025 data is partial (through H1), so 2024 figures are used as the proxy for recent performance. Numbers are in USD millions and focus on major houses (Christie’s, Sotheby’s, Phillips). (*Data compiled by Grok).

Artist2020 Total Sales2025 (2024) Total SalesChange (%)Notes
Yayoi Kusama1858.8+226%Top seller in both years; post-2000 works drove resurgence.
Banksy31.920-37%Originals and prints; H1 2024 alone ~$10M, full year est. $20M.
Damien HirstN/A (est. ~10)9.5-5% (est.)Ranked #12 in Hiscox 2025; spotty 2020 data, but decline in recent years.
Jeff KoonsN/A (est. ~50)27.8-44% (est.)Post-2019 peak; 2023 figure used as proxy for 2024 trend.
Gerhard RichterN/A (est. ~100)N/A (est. ~150)+50% (est.)High-volume abstract sales; 2021 peak $247M, stable high end.

Overall contemporary market: $1.1B in 2020 vs. $698M in 2024 (down 37%). Data gaps exist for exact 2020 totals (pandemic impacted reporting), but trends show a post-2021 correction with resilient blue-chips like Kusama.

Michael Buthe-white painting-tate modern-london-1969
Michael Buthe, White painting, Tate Modern, London,1969

The Floating World in Houston, TX: A.A. Murakami

A A Murakami, Floating World, Beyond the Horizon, art installation at MFAH

A surprisingly meaningful, dream-like art installation, titled the "Floating World: A.A. Murakami", made me think that not everything is lost in the contemporary art world of soulless installations. The meditative floating world was a genuine sensory immersion into a surreal space of thoughts, beauty, calmness, peace, and simplicity.

The “Floating World: A.A. Murakami” exhibition, which wrapped up on September 21, 2025, at the Museum of Fine Arts, Houston (MFAH), was the U.S. debut of this ambitious immersive project by the Tokyo- and London-based artist duo A.A. Murakami, established in 2020 by artists Alexander Groves (born 1983) and Azusa Murakami (born 1984). Spanning 25,000 square feet across the Beck Building’s galleries, it transformed the space into four interconnected sensory landscapes that fused cutting-edge technology with natural phenomena, evoking the transient beauty of Japan’s Edo-era ukiyo-e (floating world) tradition and auspicious cloud motifs from Asian art. Thematically, it explored life’s ephemerality—bridging earthly chaos and heavenly serenity through “Ephemeral Tech,” where mechanical wizardry mimicked fleeting natural forces like fog, plasma, and light. Curated by Bradley Bailey, the Chao curator of Asian art at MFAH, this was the duo’s largest show to date and their first solo U.S. museum presentation.

A short, vertical video showing some of the Floating World exhibit

The Four Immersive Installations

Each room built a progression of wonder, prioritizing physical, analogue experiences over screens or apps—inviting visitors to feel the art through sight, sound, and even touch.

According to the MFAH description, Floating World comprises five intertwined works that feed seamlessly into each other: Cell, a garden of aluminum forms akin to the volcanic rocks at the bottom of the sea; Neon Sun, which mimics the Northern Lights through an incredible array of plasma tubes; Beyond the Horizon, an ethereal experience that challenges perceptions of reality and technology; Passage, a new installation created specifically for the MFAH; and the hypnotic lightning patterns of Under a Flowing Field.

A. A. Murakami, Floating World: Under a floating field, installation at MFAH 2025, Veronica Winters art blog. The museum’s description: Plasma, the fourth state of matter, exists in great abundance
everywhere except our planet. Typically unseen, it can be rendered visible through carefully calibrated electric currents, causing arcs of plasma to flicker in and out of visible existence, generating literal “lightning in a bottle,” their naturally pulsing patterns creating a fluid, living effect. Unlike the sterile silence of LEDs, the tiny lightning strikes produce sound, resonating against the glass of the tubes. This sound and the title reference the suzumushi or Japanese bell cricket (Meloimorpha japonica), whose distinctive chirps mark the arrival of the fall; suzumushi is a kigo, or seasonal word, and appears frequently in haiku to designate the passage of time. With this piece, A.A. Murakami invites the viewer to return back to a natural measurement of time: the changing of the seasons.
  • Under a Flowing Field (2023): A ceiling-suspended network of glass tubes filled with krypton gas pulses with lightning-like white lines. Set against a stark red monochrome backdrop, it hummed with strange energetic sound, creating an unsettling yet beautiful feeling.
  • Beyond the Horizon (2024): In a vast, dimly lit chamber, mechanical “arms” inflate and release massive, amorphous soap bubbles laced with fog inside. These orbs drift unpredictably, catching synchronized LED lights that shift from glow to dim, bursting into misty clouds. This constant release and collapse of giant, milky bubbles created meditative sensory experience for me.
  • Passage (2023): The standout for many, this featured 18 fog cannons on a towering scaffold launching hypnotic smoke rings into a blue-lit void. The rings expanded, intersected, and dissolved in slow motion, creating a mesmerizing portal-like. Ethereal, soft rings created a dark blue dreamscape.
  • Cell (2020) and Neon Sun (2020): Earlier works anchored the show—Cell with futuristic steel-and-aluminum sculptures nodding to Zen rock gardens and oceanic origins, while Neon Sun uses noble-gas-filled tubes to simulate the Aurora Borealis, flickering between serene greens and fiery oranges via electromagnetic fields.

The Palette of Possibility: Color as a Window to the Soul

In painting, color mixing reveals an artist’s soul. The Impressionists ditched black, teaching us to spy hues in shadows. Old Masters like Velázquez, Rembrandt, and Caravaggio wielded black masterfully. Vermeer and Ingres? Subtle, controlled palettes unveil beauty through carefully created unity.

A lot of contemporary painting is about nothing: no color, no ideas, no light, and as a result, no beauty. It’s up to the artist—what do you want to paint or see? In this critique of abstract art, I choose works that breathe, that challenge us to rediscover aesthetics in traditional art amid the modern art controversy.

Defenders cry, “Art must evolve—2025’s trends demand bold experimentation on social issues and tech!” Fair, but when “evolution” means more abstract art voids over Caspar David Friedrich-inspired innovation, it’s regression. Even Hyperallergic’s “Dos and Don’ts for 2025” urges ditching performative wokeness for genuine joy—aligning with my call to revive emotional power. Gatekeeping? Sure, but not when it protects fraud from scrutiny.

Art is subjective, sure—but that doesn’t excuse the mess. People don’t want to feel stupid dissecting a piece or dropping cash on it, so they treat it like an investment: chasing famous contemporary artists for resale hype, driving crazy pricing. That’s why conceptual painting thrives—forcing ideas on viewers that you can’t grasp just by looking. You need the wall of text, assuming it’s provided next to the painting in that sterile contemporary art museum.

Terry Adkins, Washington, D.C., 1953-Brooklyn, New York, 2014, Single Bound, 2000, Metal and feathers
Purchase through the Archer M. Huntington Museum Fund and with support from the Blanton Contemporary Circle.
Museum’s description:
Terry Adkins’s work bridges past and present, striving to revive the lives and impacts of forgotten or underrepresented cultural figures. To commemorate particular people and places, he often created elegant, eloquent sculptures and installations using salvaged materials that hold specific meaning. Made when Adkins was invited to create a series of works in the remains of the Finesilver Uniform Factory in
San Antonio, Single Bound is a meditation on the unnamed factory workers and early Texas blues musicians who made pivotal recordings in that city in the 1920s. Consisting of a metal D-shaped hoop interlaced with lustrous black rooster feathers, the sculpture projects outward, hanging perpendicular to the wall. The rooster feathers are a tribute to blues troubadours, referencing everything from Rooster
Blues, the label dedicated to blues music of the Mississippi Delta, to the ways feathers symbolize sexual boasting and masculinity in both lyrics and in performances. The exposed metal mesh and D-ring shape reference the history of industrial manufacturing and its often-anonymous workforce. Collectively, the materials assert the heroism of those who never truly have gotten their due. In 2003, Single Bound was included as part of one of Adkins’s major recitals: Towering Steep. Recitals, often featuring his
sculptures, were a major element of Adkins’s work. Towering Steep was composed almost entirely of works produced at Finesilver. It continues to commemorate anonymous factory workers, blues music, and the connected legacy of the more than six million African Americans who moved from the South to cities and towns in the Northeast, Midwest, and the West between 1916 and 1970 during the Great Migration.

Daring to Dream as a Contemporary Artist

Artists crave freedom to paint the truth, unswayed by fashion, opinions, trends, or markets. We get one endless question: “How long did it take to paint?” But flip it—imagine you spending that time on it. Would you match the result? Chances are, no. Artists have vision; no one’s handing it over. No one cares enough to prop you up forever. Only you stay tenacious, believing in yourself to make dreams a reality. Reject current trends to pursue your vision. Don’t sideline yourself with bad advice. Seek those who can share your values as well as challenge your views and possibilities. Listen to your heart, craft a strategy, embrace constant change, and focus relentlessly on your craft.

Being an underdog artist in the contemporary art world? It’s a grind. Over the years, I’ve chatted with folks who adore the arts—some snag a print or original for $50. They beam, assuming their home-dotted with prints, means they’re fueling artist’s journey. Sure, there’s truth there that deserves some admiration, but at those prices, artists rarely break even amid sky-high studio costs: jury fees, festival booths, shipping, supplies. Buying prints beats nothing—it’s a win for exposure and your walls—but claiming deep involvement in an artist’s career? That’s a bit of a stretch.

Worse: most “likers” on social media never become meaningful supporters. Likes don’t cash checks. For artists, social media’s a tease; for fans, it’s a self-entertaining “contribution” without the commitment of an art book, original painting, or theater ticket. Collecting? It’s brand-chasing, not passion. Confronting the values and aesthetics is necessary. With goods so cheap, art feels like a luxury waste to the middle class, stretched by so many bills, costs, and inflation.

As a highly-developed society, we must revive art programs with professional artists visiting high schools for emotional stability and cultivation of aesthetics in children. Let public art unite communities with good art, artists, and vibes. Demand better—because in the end, real art isn’t fraud; it’s the passion we all crave.

Rembrandt, Harmensz van Rijn (1606 – 1669, Dutch), Netherlands, Amsterdam1655, oil on canvas, A man in armor, 1655.

In the midst of this contemporary art critique, it’s worth remembering that not all contemporary art is lost—and that true artists, even today, can cut through the noise. Every person is born with innate talents, but brilliance emerges not from raw gift alone, but from relentless effort. We glimpse the polished results in a Sargent or a modern innovator, yet rarely consider the grueling path: the late nights, the self-doubt, the cascade of debilitating failures that make us stronger in mastery. Growth demands struggle; it’s in wrestling with our flaws and fears that we evolve and succeed. To create anything worthwhile, we must own our journeys—taking full responsibility for our craft and career.

So, to the aspiring artist reading this: the next time fear overwhelms you, push back. Declare it: “I’m going to do this anyway!” After all, fortune favors the ambitious. Channel your passion into your art that creates genuine emotion and beauty. The museums may be adrift, but art’s true power lies in those who dare to reclaim it—for themselves, and for all of us. In my belief, Art is a search for the truth that’s filled with light.

Are you interested in learning what makes contemporary art great? and Why artists create ?

Join the chorus on your favorite social media platform—tag #StopArtFraud and share your museum horror stories. Real change starts when we stop pretending.

You can find my visionary art | Instagram | YouTube

Coming into being, closeup, colored pencil and mixed media on art board, 20x30in, Veronica Winters

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How to spot art market fraud in contemporary art world

Art Palm Beach 2018

The uncomfortable truth about the art market corruption

Is this painting great? No. Discover why we face the fraud of contemporary art every day.

This is an opinion piece that you may not agree with. I’m going to explain some art market money laundering and Ponzi schemes prevalent at the top art market today. I’m a realist artist myself, and I see how the majority of talented artists can barely make a living, while others are killing it in the contemporary art market. The obvious question is why some artists are incredibly successful while the majority struggle. This question is not about feeling jealous or insecure; rather, it’s about observing and understanding the driving force behind successful artists so you can make informed decisions whether you’re an artist or an art collector.

The first answer to this question is relationships. Artists who grow their network and connect to the most influential art dealers, gallerists, and curators in New York, LA, London, and other top art destinations can become famous early in their career. Artists who get exhibited in art museums in New York stand a much better chance of growing their artistic career exponentially, according to Magnus Resch, the author of “How to become a successful artist” book.

The second answer to this question- why some strange artists become famous- is art market collusion. In essence, art investors pose as art collectors. This category of art collectors wants to make money by buying modern and contemporary art at the art fairs and top art galleries, hoping to flip the art in a few years, making a considerable profit. This leads to some remarkable art market corruption schemes at the very top tier of the art market you can learn about in podcasts, art law books, and some YouTube videos. (I’m going to mention some of them below.)

There is no art market regulation. Therefore, it attracts many speculators to it. In this post, I’m going to discuss several most commonly used art market corruption schemes; however, there are many more, I’m sure.

First, let’s look at the numbers because art seems to be a profitable business overall.

How big is the art market?

Despite billions made in revenue, the art market is relatively small if you look at the numbers in comparison to the revenues of some blue-chip companies. For instance, FedEx’s annual revenue for 2022 was $93.512B. Walmart generated over $572 billion in revenue in 2022. In its 2022 financial year, Apple reported 394.33 billion U.S. dollars in revenues. The global art market for 2022 was $67.8B.

  • The global art market: the art market worldwide totaled $67.8 billion in 2022, growing by 3% year-over-year and reaching its second-highest level to date, according to The Art Market 2023, authored by Dr. Clare McAndrew, Founder of Arts Economics and published by Art Basel in partnership with UBS. The US was the top market, commanding 45% of global sales by value in 2022 and growing by 8% year-on-year to reach $30.2 billion! Significant growth at the high-end of the auction market, along with some growth in dealer sales, propelled the increase.
  • Other art markets: The UK and China ranked second and third among global markets respectively.
  • Dealer sales: art dealer sales went up 7%, reaching the pre-pandemic level of $37.2 billion. Nearly two-thirds (61%) reported an increase in sales year-on-year, and a majority (58%) even saw an improvement in values over 2019. About a quarter (24%) reported a year-on-year decline in values. The return of art fairs resulted in dealers making a growing percentage of their sales at in-person events in 2022. 
  • Online-only sales: Online fell to $11 billion, dropping 17% from their 2021 peak of $13.3 billion, though still 85% higher than in 2019. Online sales represented 16% of the art market’s 2022 sales volume overall.
  • Auction Houses: The strength at the top end of the art market – Christie’s, Sotheby’s, and Phillips each achieved a record high in 2022, with combined annual revenues of $17.7 billion.
  • Source: https://www.artbasel.com/stories/key-findings-art-market-report-2023

Top 5 art galleries in the world:

  • Larry Gagosian of Gagosian Gallery, 17 galleries worldwide! $1B in revenue
  • David Zwirner of David Zwirner Gallery, 6 locations, $1B in revenue
  • Manuela Hauser and Iwan Wirth of Hauser & Wirth, 10 galleries, slightly under $1B in revenue
  • Marc Glimcher of Pace Gallery, 6 locations, $1B in revenue
  • Jeffrey Deitch of Deitch Project, 2 locations, considerably under $1B in revenue

Data Source: Magnus Resch

Art market fraud at the top tier of the art world

Money corrupts people. That’s human nature. The top tier of the art market is all about making money, not selling or purchasing beautiful art. Because of deregulation and tax laws in the US, art has become a place to write off taxes or to store millions in overpriced works. Art dealers, curators, advisors, and top mysterious clients all participate in these art flipping or art market tax evasion schemes to make money and to avoid paying taxes. Let me explain.

Ponzi scheme is a form of fraud in which belief in the success of a nonexistent enterprise is fostered by by the payment of quick returns to the first investors from money invested by later investors.

Art market fraud refers to deceptive and dishonest practices within the art industry that are intended to deceive, manipulate, or mislead buyers, sellers, collectors, investors, and other participants for financial gain. This type of fraud can encompass a wide range of illicit activities aimed at misrepresenting the authenticity, provenance, value, condition, or ownership of artworks.

#1 Charitable donations to art museums

Let’s examine the charitable donations to art museums. These philanthropic contributions have several angles. In the first instance, while the artist gets zero in return from donating his art to a charity (only the cost of art supplies can be written off as a business expense by the artist), the art collector can write off the entire price tag spent on art by donating it to an art museum or other non-profit organization. Yep, the artist gets nothing, but the art collector is getting paid via a legit art donation.

In the second instance, charitable art donations can be good for an artist’s brand name recognition. To advance their artistic career, artists must receive validation by exhibiting their art at the top art museums in New York City. What does it mean exactly? Art must be chosen for shows by leading art curators working in New York. According to Magnus Resch, New York is the center of the art world and the “Holy Land” of art institutions and galleries. The Holy Land consists of Gagosian, Guggenheim Museum, MoMA, the Whitney Museum, Pace gallery, and Houser & Wirth. A commercial gallery’s director representing the work of such artists would say that it’s a stamp of approval from professionals who choose the artist by merit. The more art museums the artist concurs, the more validation he receives, and the much higher price of art follows. As a result, galleries sell very expensive art because of formal validation, not the aesthetic principles of art or the artistic genius. Art market ethics are questionable here.

This leads to art museum purchases or donations that raise the value of art. Nothing wrong with that, only many mega-wealthy individuals sit on museums’ boards and pump the artist’s price up by giving the artist a show and then donating the art from their personal art collection to that museum at a much higher price. Donation is a tax write-off. Nothing more and nothing less. Big money donations to the art museums are simple tax write-offs. Plus, you get your name written on a bench or a plaque. How exciting!

donation to charity law
Donation to charity: Another means by which a taxpayer can shelter income is to donate appreciated property. If, for example, an individual is lucky enough to purchase a valuable work of art for an amount less than its fair market value, he or she may hold the piece for one year and then donate it to a qualified charity. The tax deduction that may be taken for this donation is based on the fair market value of the work on the date of the donation. As discussed in Section C of this chapter, valuation is an important consideration, and a substantial penalty can be imposed if an underpayment of tax occurs as a result of overvaluation.
A taxpayer may take this donation concept one step further and set up a systematic plan of donations involving limited edition prints or books. In this situation, the investor purchases the prints, probably at a discount, or the books at cost, holds them for 12 months plus one day, then donates them to museums or charities. He or she then may take a charitable deduction in the amount of the fair market value of the prints on the date of contribution and in the amount of the retail list price of the books. However, two revenue rulings make it clear that the investor’s activity with respect to these types of art shelters makes him or her substantially equivalent to a dealer who sells the objects in the ordinary course of a trade or business. Rev. Rul. 79-419, 1979-2 C.B, 107. Source: Art Law in a nutshell by L. DuBoff, 4th edition.
ingres-Princesse-de-Broglie-1853-closeup-the-met-best-art-museums
Art: Ingres, Princesse de Broglie,1853, closeup, the MET

#2 How some obscure artists become famous.

Do you ever wonder how some strange art gets popular among the elite and good art remains in the shadows? Here is how you can become a famous artist participating in art market money laundering. Say, a wealthy person X must write off millions to avoid paying a big tax. So he must own an expensive painting, say a $15 million one, without spending that much money on it. That wealthy person finds an underrepresented artist and buys some of his art for a few thousand dollars. But how do you make a $1k painting worth $10 million? Here is how. Such people are usually well-connected and either already have or will find the necessary people in the art world to realize their scheme. It means finding high-end curators, appraisers, and gallery owners who can decide on the pricing of art. If the artist is underrepresented, they can’t justify a price increase without a reason. Therefore, they do something like this.

The unknown artist gets a massive marketing boost by hiring a PR firm to promote the artist’s work. These PR agencies place the artist in top publications, magazines, and art influencer accounts using their connections. After a while, the artist gets a show at a high-end gallery where the right people shop for art at high prices. This process gives lots of credibility and social proof to the artist. As a result, the unknown artist becomes “hot” as his artwork gets continuously promoted. The appraisers can put a high price on art from now on. At about that moment, the wealthy person X would cash in on his original investment because the art was purchased for pennies and sold for thousands. The investment is worth a million or two and can be donated to a set-up charity. By spending some money on art and promotion, the artificially raised price becomes income after donation, giving the investor profit not to spend on taxes.

Adrian Ghenie – Pie Fight Interior 12

A variation of this business practice is when a ‘hot’ artist gets flipped a lot for higher prices in a pyramid-like scheme.

The most recent example of this Ponzi scheme is New York art advisor Lisa Schiff. She has a lawsuit where two plaintiffs allege that she owes them $1.8 million related to the sale of a painting by the famous Romanian artist Adrian Ghenie (b.1977). Ghenie is a hot artist represented by one of the four top galleries-Pace. According to Artnet News, the record for a Ghenie work sold at auction is $10.3 million for Pie Fight Interior 12 (2014), sold at Christie’s Hong Kong in May 2022. This lawsuit opened a can of worms, exposing Schiff’s business model of flipping art for profit for many years! In this particular case,

In 2021, Schiff told Barasch and Grossman that a Ghenie painting, Uncle 3 (2019), was available for purchase. After discussions, they agreed to buy the painting. Barasch took a 50 percent share, and Grossman and his spouse each acquired a 25 percent interest. No one got the art as it was shipped to a storage unit in Delaware. Source: https://news.artnet.com/art-world/art-advisor-lisa-schiff-hit-with-lawsuit-art-flipping-deal-2300709

Next year, the plaintiffs agreed to resell the art with the help of Lisa Schiff. They agreed on the price of art – $2.5 million and to split the proceeds, after a commission to Schiff of $250,000. The art was sold at Sotheby’s Hong Kong, and the sellers received $450,000. Schiff got the commission. The rest of the money, which was $1.8 million, was never wired to the sellers by Schiff, hence the lawsuit.

The art world knows Lisa Schiff, an art advisor to the rich in New York who works with high-profile clients. She was a well-connected influencer seen at art fairs, on museum boards, and in New York and LA, running her upscale business from a gallery in Tribeca. Schiff was frequently quoted as an expert in the art press until the day the lawsuit dropped, accusing her of running a Ponzi scheme, flipping really expensive art from one buyer to the next.
What’s common among such schemers as Bernie Madoff* or Sam Bankman-Fried, founder of the collapsed cryptocurrency exchange FTX, is their low sense of consciousness and unbelievably lavish lifestyle. Schiff maintained her business model and lavish lifestyle for many years at the expense of those art collectors/investors who chased hot contemporary artists to get a lucrative return on their investment within a few years.

*Bernie Madoff, a prominent New York financier, pleaded guilty in 2009 to running a Ponzi scheme that resulted in as much as $20 billion in cash losses and $65 billion in paper losses. He was sentenced to 150 years in prison and died in April 2021 at age 82. Sam Bankman-Fried’s case is ongoing in 2023.

#3 Art purchase as a bribe and exchange for a valuable position

In this art market money laundering scheme, you usually see inflated art prices on art being sold at a high-end art gallery, where an “art collector” comes in and purchases art in exchange for a big favor or a valuable position within the government or other entity. The Hunter Biden case illustrates this concept perfectly. I’m not going to discuss the political views and implications here; rather, I’d like to focus on the art corruption scheme itself.

In this particular case, the art gallery sold Hunter Biden’s art to some art collectors for 1.3 million. According to the Insider, one art collector bought 11 artworks for $875,000 according to the Insider. Upon close investigation, the names of at least two people who were art collectors became known- Elizabeth Hirsh Naftali & Kevin Morris. Eight months later, after Hunter Biden’s solo show opening, Joe Biden-the president, appointed Naftali to the Commission for the Preservation of America’s Heritage Abroad.

This case illustrates how valuable positions can be sold when you can’t do a simple money transfer in exchange for them.

This was first published in Insider on July 24, 2023, by M. Schwartz. You can read the full article here: https://www.businessinsider.com/hunter-biden-joe-artwork-berges-gallery-elizabeth-hirsh-naftali-2023-7

#4 Murky Pricing at high-end galleries

Pricing is murky. When you enter a top art gallery, you won’t see prices for art sold at the gallery. When you go to Miami Art Basel, you see very few art galleries displaying prices on walls next to paintings. There is no art market transparency. Shrouded in mystery, prices are not publicized by dealers for a reason. Price varies depending on your looks and status.

Hot artists are not sold to first-come, rich art collectors. If you just walk in wishing to buy a particular hot artist, you’d be placed on a wait list with a promise that you need to buy a “less hot” artist first. Hot artists are sold to the most well-known art collectors first to bump up the price further.

art miami 2018_ron isaacs
Ron Isaacs, 3D wall art at Miami Art Context 2018

#5 Freeports

Freeports, also known as Free Trade Zones or Free Economic Zones, are specialized facilities that provide secure and tax-advantaged environments for the storage, trade, and exhibition of valuable assets, including art, collectibles, and luxury goods. These areas are typically located within a country’s borders but are considered to be outside its customs territory. Freeports offer various benefits, such as exemption from customs duties, taxes, and stringent regulations that would normally apply to imports and exports. In other words, the simplest way to use freeports is not to pay a sales tax on sold art by storing it in freeports, which speaks volumes about art market tax evasion.

Freeports have gained prominence as a solution for wealthy individuals, collectors, galleries, and art institutions seeking a secure and flexible space to store and manage their valuable artworks. They offer a range of services beyond simple storage, such as conservation, restoration, cataloging, and even private viewing rooms for potential buyers or patrons. These facilities are equipped with state-of-the-art security systems, climate control, and specialized expertise to ensure the preservation of delicate and valuable art pieces. An example of such fa acility is shown in the Tenet movie.

The primary advantage of using freeports for art storage is the ability to defer tax payments and customs duties until the items are brought back into the domestic market or are sold. This art market tax evasion feature can be particularly beneficial for collectors who acquire artworks from various parts of the world and wish to avoid immediate taxation or customs complications. It also allows for more fluid movement of art across international borders for exhibitions, auctions, and art fairs. Examples are:

  1. Geneva Freeport (Switzerland): One of the most famous freeports for art storage is the Geneva Freeport. Located in Switzerland, it offers secure and climate-controlled spaces for storing high-value assets, including artworks, fine wines, and precious metals. The Geneva Freeport gained notoriety for its confidentiality and lack of transparency regarding the ownership of stored items, making it a popular choice for individuals and institutions looking to keep their collections discreet.
  2. Singapore Freeport (Singapore): The Singapore Freeport is strategically positioned in Asia and serves as a hub for art storage and trading in the region. It provides specialized facilities for storing art, precious metals, and other valuable assets. The Singapore Freeport is known for its stringent security measures, advanced technology, and favorable tax policies.
  3. Luxembourg Freeport (Luxembourg): The Luxembourg Freeport is another significant player in the world of art storage. It offers a range of services beyond storage, including customs clearance, art logistics, and private viewing rooms. The facility’s location within Europe makes it an attractive option for art dealers and collectors seeking a central point for their art transactions. The LUXEMBOURG HIGH SECURITY HUB is a 22,000 m2, 4-story building with beautiful architecture. The facility has 24-hour security and offers storage rooms, vaults, and safes of custom sizes. https://lux-hsh.com/luxembourg/

In recent years, freeports have faced criticism and increased scrutiny due to concerns about money laundering, tax evasion, and a lack of transparency regarding the ownership of stored assets. Some countries have taken steps to address these issues by implementing stricter regulations and transparency measures within their freeport systems.

This video gives a good overview of freeports to store super expensive artworks as a means of tax evasion. It also explains some schemes in art fraud, manipulation, and price gauging. It explains some shady financial setups for the trafficking of cultural assets through shale companies and freeports. For example, according to this video, it’s estimated that the Nahmad family of art dealers stores over 4 billion in art at the Geneva freeport. Art Basel is the place for art dealers to do business.

Sometimes you can see the depiction of freeports in movies. They show such facilities where valuable items, like art, can be stored, traded, or showcased. Some movies include:

  1. “No Time to Die” (2021): In the James Bond film “No Time to Die,” there is a scene set in a fictional Cuban Freeport where a valuable art collection is stored. This location plays a significant role in the plot of the movie.
  2. “The Thomas Crown Affair” (1999): This remake of the 1968 film features a scene set in a freeport where the wealthy protagonist stores his art collection, including stolen pieces. The freeport becomes a focal point in the investigation of a major art heist.
  3. “Rush Hour 3” (2007): In this action-comedy film, there is a sequence set in a French customs warehouse that operates as a kind of freeport. The film’s protagonists discover valuable artworks stored there as part of the plot.
  4. “The Good Liar” (2019): While the film primarily revolves around a con artist and his schemes, there is a scene involving a high-security storage facility in London that serves as a freeport for valuable items.
  5. “Duplicity” (2009): This movie involves corporate espionage and features a subplot that revolves around a secure storage facility where high-value products are kept. While not a traditional freeport, the concept is similar.
  6. “Danny Collins” (2015): While not the main focus of the film, there is a scene set in a storage facility where valuable items, including artworks, are stored. This scene contributes to character development and plot progression.
“Tenet” (2020): In Christopher Nolan’s movie Tenet, the protagonist travels back in time to the freeport in Oslo airport. The Protagonist approaches Sator’s wife, who is an art appraiser. She sold Sator a forged Goya drawing for $9 million. As a result, Sator uses that forged drawing to blackmail her. The Protagonist plots to steal the drawing from a freeport facilit,y visiting it as a potential art collector.

While freeports don’t play a central role in the movies, they serve as intriguing settings for some movie scenes or plot developments. Keep in mind that movies often take creative liberties, so the portrayal of freeports in these films may not fully represent the real-world complexities and operations of such facilities but somehow illustrate the nature of art market tax evasion.

#6 Art market forgery

There are numerous art market forgery schemes. While they’re somewhat different in motivation from all the previous art market collusion schemes listed, they do exist as forged art gets produced and sold to art collectors, art museums, and private companies.

Art market forgery means creating or selling artworks that are falsely attributed to a well-known artist or created to imitate a particular artistic style in order to pass them off as genuine.

Misrepresentation of Provenance means providing false or fabricated ownership histories and records of an artwork’s past ownership to inflate its value or authenticity.

A very interesting documentary about a German art forger (born in 1951) who made over 35 million euros on forgeries. Because pricing of the top art market is so opaque, it’s sort of easy to sell art forgeries. The artist and his wife kept selling forgeries until their mid-60s!
A single parent with two young children, the art forger made a living lying confidently about almost everything. He not only forged modern art but also inserted forged provenances into the catalogs of the Tate museum’s archive. Amazing!!!

#7 Art Philanthropy

What is philanthropy? The original meaning of this word gets corrupted by human nature. Philanthropy raises the person’s profile. It also looks great on paper when the philanthropist is giving money to the foundations. The only problem is that the philanthropist controls the foundation behind the scenes. If it’s an LLC, these companies make and spend money as they want. During the money transfer to the foundation, they get a tax break for a charitable contribution. In reality, the same old tax evasion. If registered as a charity, philanthropists donate to both nonprofit and for-profit companies with a direct interest in those companies that make them money. It’s a business, not philanthropy.

Tax Shelter: Another type of tax shelter involves an investment tax credit available under IRC § 46 for qualified rehabilitation expenditures. This is one of the few shelters that Congress appears to favor. It is a means by which the legislature can encourage rehabilitation activities that it deems beneficial. In these situations, the taxpayer deducts the tax credit directly from taxes owed. The amount of investment tax credit is 20 percent for certified historic structures and 10 percent for other qualifying structures. To qualify, most buildings must be non-residential at the time rehabilitation begins; however, certified historic buildings can be either residential or non-residential. The building also must have been placed in service before the beginning of the rehabilitation, and it must have been substantially rehabilitated…Source: Art Law in a Nutshell by L. DuBoff, 4th edition.

#8 Price gauging at art auction houses

Price gouging at art auction houses refers to the practice of artificially inflating the prices of artworks beyond their fair market value through various means, ultimately leading to higher auction results. This can occur due to a combination of factors, including manipulation, collusion, hype generation, and unethical practices by auction houses, bidders, or intermediaries involved in the art market. While not all art auction houses engage in price gouging, instances of such behavior can undermine the transparency and integrity of the art market.

Methods of Price Gouging:

  1. Shill Bidding: Auction houses might use “shills,” which are individuals posing as legitimate bidders, to drive up the bidding and create an illusion of high demand. Shill bidders artificially increase the price of an artwork, encouraging genuine bidders to offer higher bids.
  2. Pre-Arranged Sales: Some artworks might be sold privately before an auction but are then presented as fresh-to-market items. This tactic can create the perception of high demand and value, leading to increased bidding during the auction.
  3. Chandelier Bidding: Auctioneers might falsely claim to have received bids from the audience, inflating the price of an artwork even if no actual bids were placed. This technique encourages real bidders to compete at higher price points.
  4. Limited Information: Auction houses might withhold relevant information about the artwork’s condition, provenance, or authenticity, leading to higher prices based on incomplete or misleading information.
  5. Hype Generation and Marketing: Auction houses often use elaborate marketing campaigns, glossy catalog descriptions, and celebrity endorsements to generate hype around certain artworks or artists. This can create an atmosphere of excitement and exclusivity, driving up demand and subsequently inflating prices.

Price gouging can have many negative consequences for the art market that include loss of trust of collectors and investors, loss of value of art, and damaged reputation of houses, dealers, etc.

Other art market scams:

In addition to price gauging, you must be aware of Online Auction Scams. These scams involve posting fake listings on online auction platforms, often using stolen images, to deceive potential buyers into making payments for nonexistent artworks. There are also scams involving undisclosed restoration or damage. The scammers conceal the fact that an artwork has undergone restoration or repair, or downplay the extent of damage, to sell it at a higher price. Some art market participants also give false appraisals. By providing inaccurate or inflated appraisals of an artwork’s value to deceive buyers or lenders for financial gain. Finally, some can forge the Certificates of Authenticity by creating counterfeit certificates of authenticity or manipulating genuine certificates to falsely authenticate an artwork. Obviously, it leads to financial losses and legal battles for the art collectors.

In conclusion

You can call me cynical or too ironic in describing the art world. After all, it’s a web of connected art dealers, auctioneers, appraisers, art critics, influencers, and gallerists – all participating in the art market collusion. My point is that art has nothing to do with art. All of these art market money laundering schemes are real, and some thrive because of the legit tax code in the US. Art as an investment is for people to do just that. To put money to work. Yes, they all say that they love and enjoy looking at art. Perhaps. And so many really talented artists live and work on the sidelines of these marketing machines and have no way of receiving a” stamp of approval” to either confirm or raise the value of their art.
Until the day we have a new voting system in place where people vote after seeing new shows or recent acquisitions at the art museums, nothing would change. We will continue to be mesmerized by exuberant pricing and ugly “art” hung in institutions, telling us what’s great and what’s not. They will make you believe something that’s not true. You will continue being confused about what you’re seeing, saying to yourself that you don’t understand art.

The sad part is that the average Joe and Jane pay their taxes to support the government spending, while wealthy people who can really contribute to the well-being of our society avoid doing just that.

If you’re an artist and want to take part in this marketing machine, now you know what to do. You can try getting into the shows at the art museums in New York or connect to a powerful player in the art world who would promote your art.

As a side note, you can read about various cases and corruption schemes in this book. It’s a great read to understand other art-related issues as well. Art Law in a Nutshell, 6th Edition https://amzn.to/3Ds3SmJ Art Law in a Nutshell presents an overview of the legal issues concerning art. It covers the definition of art, and the theft and movement of art in wartime and peacetime. It examines the business of art for artists, dealers, museums, and collectors, including art as an investment, auctions, authentication, insurance, tax issues for artists and collectors, working artist issues, and aid to the arts. It also explains the intellectual property issues of copyright, trademark, moral rights and economic rights, right of publicity, and First Amendment freedom of expression rights. The latest introduction was written by a Ninth Circuit Court of Appeals judge who actually wrote at least one of the opinions discussed in the book.

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